BUS 257 Consumer Behavior

Prerequisites: GSTR 210; sophomore or junior standing preferred

A study of the major factors influencing consumer behavior and the managerial uses of models of consumer decision making. Examination of the social, psychological, and economic factors of buying behavior that are identified by alternative models of consumer decision making. Emphasis is on the use of consumer-behavior models in the development of marketing strategies. Social Science Perspective. 1 Course Credit


1 Course Credit